Monthly Archives: August 2010

More Inspiration, Start to finish

Revisions are important, here is the series of pieces created from start to finish by Estefania Serrano.

When you stop working because you think you’re finished, you aren’t. You’ve just begun.









Inspiration from ADV 499 Creativity, Summer 2010

Cool work from your fellow students. Why haven’t you taken Creativity yet?











Classes you should be taking….

ADV 499 Creativity with Koji Takei
Fridays, 12-2:50


This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.
About Koji:
Born and raised in Japan, Koji Takei is well established in Los Angeles as a graphic designer, photographer and sculptor. A graduate of California Institute of the Arts, he has freelanced for Fortune 500 companies, several cities and governments, as well as major record companies. He has won numerous awards from the graphic industry and his work has been published in major publications in the U.S. and abroad. His fine art sculpture is represented by Robert Berman Gallery and William Turner Gallery in Santa Monica where he exhibits on a regular basis. He is currently a faculty member of Art Center College of Design in Pasadena.
Examples of work created in this course:


Edmund Boey: BFA Junior





Estefania Serrano- BFA Senior
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ADV 801: TV Reel Development with Steve “Spaz” Wlliams

Wednesdays, 330-620


Specifically for MFA post- midpoint students, this course This course of study develops advanced skills for TV commercials students plan to present in their final portfolio. Students will learn how to strengthen a previously concepted idea and to create two new ideas. All three will be developed from. Students will create three (3) finished TV commercials, created both in-studio and/or on location, to be delivered no later than the final session. Students are responsible for active participation in concept development, pre-production, production, and post-production

work.

About Steve:


The award-winning director has excelled in all areas of filmmaking because of his simple obsession for figuring out how things work. He’s applied his talents to almost every format of visual communication, both long and short, and in 2006 brought his vast experience to his feature film directing debut on Walt Disney Pictures’ “The Wild.” Upon graduating from the Disney animation program at Sheridan College in Toronto, Williams worked solely as an animator, doing comedic cartoons. Fascinated with visual effects, Steve soon joined Alias Research, who at the time were just getting their feet wet in character animation.Steve’s ability to create characters while also understanding computers caught the attention of Industrial Light & Magic, then just beginning to set up animation workstations. It was the late eighties, and Steve became the first anmiator at the company animating solely on computers. Credits for features such as The Abyss, Terminator 2, and Jurassic Park soon followed. Arguably the greatest work to at ILM came while sharing an Acdemy Award nomination for his contribuition on the feature The Mask; still a benchmark film for its augmentation of live action with animation. He also provided expertise on the phenomenally successful re-release of George Lucas’ “Star Wars” triology, and served as the second unit director/visual effect supervisor for the 1997 feature film, “Spawn.” Williams soon turned his attention to directing TV Commercials, taking his background in animation and visual effects and applying it to live action spots. Williams’ spot career immediately took off as his work was selected for the prestigious Saatchi & Saatchi New Directors Showcase at Cannes 2002. He then went on to win multiple Clios for Electronic Arts and the Blockbuster “Carl & Ray” Campaign.

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ADV 801 Long Copy with Ellen Shakespeare
Tuesdays, 3:30-6:20p


Specifically for MFA post- midpoint students, In this course, advanced copywriting students will work beyond taglines and headlines to develop long copy. Students will employ effective tone, rhythm to prose to resonate with the target audience. Based on comprehensive brand identity, students will develop back stories to give a personal connection between consumer and the brand.


About Ellen:


Co-Director of the Advertising department, Ellen Shakespeare is an accomplished freelance writer, and has worked with distinguished advertising agencies including The Bomb Factory, Goodby Silverstein, Cole & Weber and Ogilvy & Mather. Her client list includes Rhino Records, Ford Motor Company, Samsung and Avia. She conducted her undergraduate studies at Western Michigan University and Art Center College of Design where she received respectively her Bachelor of Arts and Bachelor of Fine Arts degrees. Ellen received her Master of Arts degree in English from Kent State University. Prior to joining Academy of Art University, Ellen spent the last several years working as an Advertising Instructor at Art Center College of Design.



ADV 699 Creativity w/ Roland Young
Fridays 12-250


GREAT FOR PRE-MIDPOINT MFA STUDENTS!


This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.




The Fall 2010 Line Up: Round 1

Ladies & Gentlemen of the School of Advertising,

It is with great pleasure I introduce you to our new instructors for Fall 2010


More to come soon, stay tuned.

Steve “Spaz” Williams
Full Time Faculty, School of Advertising

The award-winning director has excelled in all areas of filmmaking because of his simple obsession for figuring out how things work. He’s applied his talents to almost every format of visual communication, both long and short, and in 2006 brought his vast experience to his feature film directing debut on Walt Disney Pictures’ “The Wild.” Upon graduating from the Disney animation program at Sheridan College in Toronto, Williams worked solely as an animator, doing comedic cartoons. Fascinated with visual effects, Steve soon joined Alias Research, who at the time were just getting their feet wet in character animation.Steve’s ability to create characters while also understanding computers caught the attention of Industrial Light & Magic, then just beginning to set up animation workstations. It was the late eighties, and Steve became the first anmiator at the company animating solely on computers. Credits for features such as The Abyss, Terminator 2, and Jurassic Park soon followed. Arguably the greatest work to at ILM came while sharing an Acdemy Award nomination for his contribuition on the feature The Mask; still a benchmark film for its augmentation of live action with animation. He also provided expertise on the phenomenally successful re-release of George Lucas’ “Star Wars” triology, and served as the second unit director/visual effect supervisor for the 1997 feature film, “Spawn.” Williams soon turned his attention to directing TV Commercials, taking his background in animation and visual effects and applying it to live action spots. Williams’ spot career immediately took off as his work was selected for the prestigious Saatchi & Saatchi New Directors Showcase at Cannes 2002. He then went on to win multiple Clios for Electronic Arts and the Blockbuster “Carl & Ray” Campaign.


Classes for Fall:
ADV 365 TV Commercial + more to come… stay tuned


Bryan Birch
PT Instructor
Creative Director, JUMBOshrimp

JUMBOshrimp’s Creative Director is Bryan Birch. He is responsible for the quality of the creative product on all levels, assuring not only its creativity but also its clarity, relevance, adherence to strategy, and contribution to the brand.
Bryan has been a creative director for more than 20 years, working at multinational ad agencies on a number of prestigious brands. His experience includes creative direction on Intel at EuroRSCG/DSW, Sprint at J. Walter Thompson, Mazda and Taco Bell at Foote Cone Belding, Apple Computer and Visa at BBDO, and Honda at IPG’s Dailey and Associates. Equally comfortable in the conference room and the classroom, Bryan has taught advertising at Art Center College of Design for over 15 years. He has also served as Creative Director for the Miami Ad School’s Planners Boot Camp in San Francisco.


Classes for Fall:
ADV 342: Campaign Design (Thursdays, 3:30-6:20)
ADV 616: Advanced ADV Concept Development (Tuesdays, 7-9:50)


Rod Dyer
PT Instructor
President, Rod Dyer International

Rod Dyer is responsible for some of the most recognizable logos and symbols currently in use, including Maverick Records, Gramercy Pictures, The Disney Channel, Entertainment Tonight, and Outlook Films. His client roster has included Paramount Pictures, Eastman Kodak, Buena Vista Film & Television, and Twentieth Century Fox, to name but a few. Mr. Dyer began his career at Kenyon Advertising in his native South Africa. After emigrating to the United States in 1960, he worked for the Gore, Smith, Greenland Agency, New York; Jerome Gould Package Design; Carson/Roberts Advertising; Charles Eames; and Capitol Records. In 1967, he formed Rod Dyer, Inc., in Los Angeles and began producing award-winning work for virtually every major record label in the country. As his client list broadened to include other disciplines, Mr. Dyer became synonymous with the entertainment industry. He now is president of Rod Dyer International, a Los Angeles-based, multi- disciplinary enterprise known for its expertise in graphic design, branding, advertising, and package design. In addition, Mr. Dyer has published a series of successful collector’s books and created a line of necktie and pen designs marketed through Acme Studios.


Classes for Fall:
ADV 341: Ad Creative 2 (Tuesdays 12-250)
ADV 602: Art Direction (Tuesday 3:30-6:20)


Koji Takei
PT Instructor
Graphic Designer/Sculptor

Born and raised in Japan, Koji Takei is well established in Los Angeles as a graphic designer, photographer and sculptor. A graduate of California Institute of the Arts, he has freelanced for Fortune 500 companies, several cities and governments, as well as major record companies. He has won numerous awards from the graphic industry and his work has been published in major publications in the U.S. and abroad. His fine art sculpture is represented by Robert Berman Gallery and William Turner Gallery in Santa Monica where he exhibits on a regular basis. He is currently a faculty member of Art Center College of Design in Pasadena.



Class for Fall:
ADV 499 Creativity (Fridays 12-2:50)


Jay Vigon
PT Instructor
Graphic Designer

Jay Vigon, acclaimed world wide for his innovative and influential graphics is a graduate of The Art Center College of Design in southern California. Vigon earned his reputation by applying distinctively bold conceptual graphics to logo design, album covers, and fashion advertising. His clients include George Lucas, Warner Bros., Cole of California, Gotcha sportswear, and Swatch watches. Jay is the author of two books: Marks and Marks II, which are considered a must have for any designers library. Jay Vigon’s pioneering style led him into broadcast graphics for television commercials with such clients as AT&T, Diet Coke and Toyota. He then moved behind the camera to assume the role of director. Among Jay’s many projects are spots created for Mercedes Benz, GTE, Seiko watches and Keiser Permennte. In 1994 Vigon established Made On Earth , a boutique built around character driven products that are now sold across the country. Jay Vigon continues to do graphic design, while working on a series of fine art projects and filming a documentary based upon the life of Cesar Chavez.

Classes for Fall:
ADV 195: Graphics 2 (Thursdays, 12-2:50)
ADV 616: Advanced ADV Concept Development (Thursdays, 3:30-6:20)