Monthly Archives: October 2010

Nike at the Academy, Nov 4th @ Morgan Auditorium

NIKE at the Academy
Mark Smith, Creative Director, Speaker
All majors are invited.
Please join us!!

School of Graphic Design

Write Tag Line. Go South.

Here’s one of the more original ad contests of late. Thompson Reuters is looking for a tagline. Fill in the blanks, “More _____. Less _____.” If your line is selected, you’ll win a trip to the South Pole. Not just any trip either but a seat on an expedition that’s attempting to set a new land speed record to the pole. Definitely the kind of experience that would give you good material during an interview.

Runner up prizes are cool, too. Luxury adventure trip. iPads.

Time to write.

New Competition: Yoxi. Win $5,000 to $40,000 for Social Change Ideas

Yoxi.tv is running a new competition for social change. If you can form a team and register before October 25, you might be in the running for prizes between $5,000 and $40,000.

“A Competition of the Best Solutions to Social Issues
Make a simple video to register. And you could work alongside industry experts and marketing professionals to turn your idea into something real.”

We want to know.

Tell us what you want to see next semester.
Take this quick survey.
Thank you.

AAU Team Takes Multiple International Echo Awards

Congratulations to recent MFA grads Fran Guijarro and Ruben Martinez, along with soon-to-be MFA grad Daniel Pradilla for their work on the I Wish and iHomeless campaigns. We learned this week that their efforts have taken multiple DMA International Echo Awards. In fact, the combined effort was recognized with the special DMA CEO’s Echo for Social Change.

Event: thinkLA Career Day-Los Angeles 10/22 & 10/23

Friday, Oct 22, 2010 8:00 AM to Saturday, Oct 23, 2010 12:30 PM PDT
For more info:
http://www.thinkla.org/en/cev/126

Career Day I – Company Tour & Networking

Day 1 consists of a full day of networking, agency tours, and “learning the ropes” from agency hiring professionals. Students will attend an information-packed morning session designed to help them be successful in landing that first job in advertising – covering everything from assessing your skills for the right agency discipline, resumé dos and don’ts, interviewing tips, and first year expectations. Also included is a networking session with agency representatives and a catered lunch. Armed with an arsenal of knowledge and contacts, students will then go on an agency tour in the afternoon. Registration begins at 8:00 AM. Students are responsible for providing their own transportation to and from The Veterans Memorial Complex and their assigned agency tour location.

Location:
The Veteran Memorial Complex – Aditorium
4117 Overland Avenue, Culver City, CA 90230
Free parking will be available onsite.

Career Day II – Advertising Seminars

Day 2 offers you a privileged glance at what’s hot and upcoming in the field of marketing. Get current while rotating through three highly informative and interactive topics: Dissecting a Digital Ad Agency, Media – Where the Money’s At, and Pop Culture in Advertising. Lastly, during two large group sessions, you’ll learn from a creative director how to spot good creative and also hear how Mandalay Bay Resort and Casino Las Vegas runs the table with their ultra dynamic integrated advertising efforts. Note: you will be responsible for your own transportation to and from the agency.

Location: TBWAChiatDay
5353 Grosvenor Blvd, Los Angeles, CA 90066
Free parking will be available onsite.

Who Should Attend: Junior, Senior and recent graduate university students that are interested in a career in Advertising.

***Please note: Students must provide their own transportation to the agency tours.** Students will receive the agency location and address via email a few days before the event.

Pricing:
Day 1 – $25
Day 2 – $25
Both Days – $40

About thinkLA

In July 2006, three leading organizations in our industry – Los Angeles Advertising Agencies Association, the Ad Club of Los Angeles and the Magazine Representatives Association – merged to create a brand new organization, thinkLA. thinkLA is a nonprofit, mutual benefit 501(c)(6) trade association.

thinkLA was born to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region.

thinkLA involves advertisers, ad agencies and media, as well as the entertainment, gaming and web community.

Competition: Zooppa.com: Samsung Galaxy (ends 11/19)

Looking for things to do outside of class??? Get going. You could even win money.

http://zooppa.com/contests/samsung-galaxy-tab-video-contest

Tired of slow glitchy bite-size media experiences on other tablets or laptops? Welcome to the future of tablet computing; The Samsung Galaxy Tab. Running Google Android 2.2, the Galaxy Tab is a powerful, sleek, must-have device, featuring a host of features designed to allow you to realize the full possibilities of entertainment on- the-go.

From impromptu media-snacking to catching the latest full-length feature online, the Galaxy Tab has the speed and the resolution to satisfy all appetites. The 7” screen size allows you to easily carry it in a coat pocket or purse and enables usage on the move. It has everything you expect from a tablet plus front and rear-facing camera for video chat and is flash enabled for great gaming and a desktop web experience

So, whether you are reading an e-zine or e-book checking out the Samsung Media Hub or updating your status at our social media hub, the Galaxy Tab is designed for you.

This competition has 2 new ways to win cash prizes! See below for details about the Early Entry Prize and the Sharing Prize.

The Galaxy Tab transforms the entertainment experience; whether it is reading, watching a movie or social media sharing.

We are looking for videos, print and banner ads that answer the question, if you had a Galaxy Tab, what creative things would you use it for?

Hold a film festival, in the palm of your hand. Read all the great works while navigating a walk across the country. Make a video and share it with all of your friends around the world.

Use your imagination. You do not need to be literal, you can just be inspired.

What should the ads be like?

Up and above everything, the ads you make should be ads you would want to share, ads that if you saw them, would make you want to take a second look; ads you would pass on to friends. We are looking for ads that make you want to laugh out loud, or stop and think, or make you want to run out and buy a Galaxy Tab or all three.

So, your ads should be imaginative, funny, and passionate about entertainment and show how the Galaxy Tab enhances life. And the tone should reflect the brand: Optimistic in nature; Contemporary in style; Imaginative in outlook; Passionate in pursuit. To find out more check out the wealth of information to be found at http://galaxytab.samsungmobile.com/

Videos should be no longer than 60 seconds.

To show the Galaxy Tab, you can use image assets on the Zooppa site or use online assets available here.

Target Audience

The “Digitally Active” aged 18-34; median age 29 (55% Male/45% Female), lead busy lives in a world without prescribed boundaries. The lines have blurred between work and play, resulting in a move away from the 9-5 grind toward a charged life that is 24/7. They subscribe to the idea of ‘anywhere access’, being connected and productive as needed…whenever and wherever.

Technology enables the “Digitally Active” to optimize his/her life. It is a bridge – a way of constantly being connected to the world, their social network and their interests/activities. It transforms life as we currently know it – speeding things up, doing more, making things easier…and, ultimately, making it more rewarding.

The final ads will be used on branded Social Media Sites (Facebook, YouTube), TV, Online Banners, Brand Website.

Early Video Prize

The Early Video Prize of $5,000 will be judged for videos submitted on or before October 30th 2010 at 4pm Pacific time. Please note – videos submitted for the early prize will also be eligible for the grand prizes at the end of the competition on November 19th 2010.

Sharing Sweepstakes

To enable everyone to participate in this campaign, we are incentivizing everyone to share. All you need to do is share your favorite Samsung videos, prints or banners, or share the contest itself, with five people to be eligible for a $5,000 prize drawing. The sharing prize contest will be open until December 31st 2010. US Residents 18 years old and up are eligible to qualify for the Sharing Prize (the rest of the Samsung contest prizes are open to international competitors). You don’t need to be a Zooppa member to participate.

Again, read the fine print and have fun

Competition: ZOOPPA.com: TGI Fridays (ends 10/29)

Looking for things to do outside of class??? Get going. You could even win money.

http://zooppa.com/contests/fridays-call-for-concepts

For this contest, T.G.I. FRiDAY’s is looking for concepts and prints.

This contest is a little different from past Zooppa contests. T.G.I. FRiDAY’s is looking for promotional concepts – fresh, new, exciting, creative, disruptive, buzz-worthy ideas for promotions and deals that YOU and millions of other consumers would like to experience nationwide. There is a print component as well, but the contest is mainly about concepts.

Success depends on attracting new, socially active loyalists in creative ways without excluding current users of any age.

Ask yourself:

  • What kinds of promotions would you like to see at T.G.I. FRiDAY’s that would cause you to try a Friday’s?
  • What kind of new & different promotions do you think would drive people to T.G.I. FRiDAY’s?
  • What kinds of promotions would help T.G.I. FRiDAY’s really stand out?
  • What kinds of promotions and deals would just be plain FUN and also bring consumers into restaurants?
  • What kinds of deals at T.G.I. FRiDAY’s would you yourself like to take part in with a group of your closest friends?

There is $4,200 in prizes for coming up with concepts for great new promotions and deals, and a secondary phase for those looking to visualize their ideas in the form of print ads for an additional $1,800.

The concepts that win will be ones that push the envelope – think beyond traditional casual dining promotions to find fresh exciting ways to package and promote T.G.I. FRiDAY’s.

Your ideas could even incorporate new ways to reach people – through internet or social media promotions.

Please read the fine print and sign up with Zooppa to participate.  This competition is not run by the School of Advertising and if you enter you are doing so on your own.

http://zooppa.com/contests/fridays-call-for-concepts

Graduate School Calendar: SPRING 2011

For those of you who don’t want to  be surprised as to when the Midpoint Reviews and Final Reviews are held, Graduation or even the deadlines to drop/add classes, I would suggest checking this out.

http://gradstudents.academyart.edu/assets/pdf/grad-student-calendar-spring-2011.pdf

COPY WORKSHOP Cancelled TODAY 10/11

Moved to Wednesday, 11am, Room 550
Apologies for any inconvenience.