Monthly Archives: October 2012

PORTFOLIO REVIEW: 11/6 : Creative Recruiter, TBWA/Chiat Los Angeles (UPDATE)

UPATE: Only three people have responded. Even if you’re not graduating, this is an amazing experience to get feedback on your work.

An awesome creative recruiter from Los Angeles will be visiting us on Tuesday, 11/6 to review your work.
If you’re interested in participating, RSVP to: advertising@academyart.edu with your name, student ID and emphasis (Art Direction, Copywriting or Strategy) YES, strategist are welcome too.
Priority will be given to graduating seniors and is on first come first serve basis.

ATTENTION: Room 101 @ 410 Bush OFF LIMITS

Please keep out of  Room 101 @ 410 Bush.
This room is reserved solely and in its entirety for Fine Art Sculpture.
Upon our move we (ADV) displaced the BFA Seniors from their studio spaces, this is THEIR area to work at all times. EVERYDAY-ALL DAY-AS NEEDED
Please be respectful and keep out.

If you need to reserve a room or space to film or study, please visit aauadv.appointy.com
There are plenty of other rooms to hang out in.

JOB: Bangkok: AD/CWs that speak Thai

Creativejuice Bangkok is looking for alumni that are ready and willing to work in Thailand. Must speak Thai.

If you’re interested email advertising@academyart.edu with a link to your portfolio.

TOWN HALL MEETING: Oct 15th: 11:00am

CMYK 55 Deadline Extended to October 15

CMYK just announced an extension for entries. You have 10 extra days. Follow the instructions in the original message if you want the school to pay your entry fee.

They is plural.

Art Directors & lazy Copywriters beware. This is a grammar post. Account planners, you can consider this a topic for future focus groups.

As a Copywriter, I love that I can play fast and loose with grammar. Periods, em dashes, semicolons, and ellipses —colloquially known as dot-dot-dots— get thrown around with intentional, almost reckless, disregard for how much our Honors English Teacher would approve. Or disapprove.

Which, of course, is the reason that Mark Edwards and I ended up in a friendly discussion (i.e. loud argument) regarding the use of “they.” As a progressive nonprofit worker living in a very progressive city —San Francisco— and a freaking art student, it’s common place for me to use a genderless pronoun when referring to people. “He” and “she” often times become “they.” A copywriter should always be aware of their audience. Mark disagrees. And is right (arguably).

Technically, Copywriters should always be aware of their audience. They is plural.

But what is a copywriter to do when faced with the need for a singular gender-neutral pronoun? Default to the technically correct but pseudo patriarchal he? And piss off feminists, LGBT activists, and Freedom Fighters for Uni-sex Bathrooms? No, gender non-specific sir.

My (unqualified & unrequested) advice:

  • Know your audience.
  • Speak their language.
  • Even if it’s grammatically incorrect.
  • Learn the rules so you can break’em.
  • FTW

Oh and your teacher, boss, and partner are always right.

Even if they is wrong.