Monthly Archives: January 2014

SF ADDY DEADLINE EXTENDED: 2/7!

The SF ADDY Deadline has been extended AGAIN! In order to have ADV pay for your entries, please have any necessary hard copies or manifests turned in on the 3rd floor at 410 Bush by NOON on FRIDAY 2/7. No late entries accepted after that time.

For further instructions, please see previous posts (http://www.aauadv.com/wp/?p=627) and the ADDY website instructions ( http://ad2sf.org/student-addys/)

Welcome to Spring 2104

Welcome—or welcome back—for Spring 2104. We’re all excited to see you after what we hope was an enjoyable holiday season. Need to reach a director or full-time faculty? Not sure where to find a supply list? Have other questions? Click through to download the ADV information sheet.

Read More

CONTEST: Win a Trip & Get On Pereira’s Radar

Our friends at Pereira & O’Dell have issued a special “Welcome Back” invitation to all AAU Advertising students to enter their AirbnbShorts competition. But get going, the contest ends January 29. Click through for the message from Pereira.

Read More

JOB OPPORTUNITY: Jr. Art Director/Designer, 215Mccann

215Mccann in San Francisco is looking for an entry level Art Director/Designer.
We work on Xbox, Pandora, and host of other cool brands.
We need a recently graduated or soon-to-be-graduated art director/designer.
Someone who is willing to do the thankless tasks that make an agency run.
Someone who will help us put together new business presentations, agency identity pieces, and strategic decks.
Who will take direction, criticism rework, and redesign, with a smile on their face.
Someone who is willing  -after putting together new business presentations, agency identity pieces, and strategic decks- to then pick up a cool Xbox brief, or a Pandora project, and start working on that.
Or offers to work on a pitch. Or kicks in an idea that wins a pitch. 

Please post your portfolio/resume to jobs@215mccann.com

JOB OPPORTUNITY: Junior Art Director at Riney

Junior Art Director/Designer
for Riney (riney.com) working with a copywriter to create work in print, digital, television. be conceptual and have a sense of humor. Looking for minimum 1 year experience in a design firm or ad agency. Great team to work with. reply to marcella@adsandmakers.com.

Summer Internship at the Richards Group

Company Name:     The Richards Group
Company URL:       http://www.richards.com
Location:                 Dallas, Texas
Internship Title:       Advertising Intern
Compensation:        $10-15/hour

Description:
The Richards Group, located in Dallas, Texas, is the largest independent branding agency in the nation, with a staff of over 690 and annual billings above $1.25 billion. Creative is our passion, but we have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, interactive, relationship marketing, retail, brand, business-to-business…there isn’t a form of branding at which The Richards Group doesn’t excel.

Agency clients include the standard-setting brands of Advance Auto Parts, Bridgestone, Chick-fil-A, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin, and The Salvation Army.

Interns play an important role on all of our teams, gaining exposure to all disciplines and processes at The Richards Group.  They will have the opportunity to actively participate in the creation and development of numerous brands.

The experience will be similar to that of an entry-level hire.  We take pride in the fact that many of our interns earn opportunity to join the agency on a full-time permanent basis.

The 2014 Summer Internship program is approximately 3 months, minimum of a 40 hour work week and an hourly wage will be paid.  We offer an intern seminar series to help give you a better understanding of our agency and the Advertising industry.

Departments seeking interns:
Brand Creative
Brand Management
Brand Media
Brand Planning
Digital Strategy
Public Relations

Please apply at:  www.signmeupstan.com

For questions, contact Candi Mangelsdorf at candi_mangelsdorf@richards.com

UPDATE: AD2SF ADDY Deadline Extended to 1/24

UPDATE: AD2SF ADDY Deadline Extended to 1/24!

ENTRY INSTRUCTIONS:

1. Enter your submissions YOURSELF online.  Simply put “Academy of Art University” as the organization, and then select “Pay by Check” at the end for payment. ADDY and AAU ADV will then work together to pay for all entries listed under “Academy of Art” who have selected to pay by check!

2. Bring in hard copies (as per the instructions on the ADDY website) in to 410 Bush to be picked up by the ADDY representative by 12:00pm on the due date. Make sure they are packaged up and ready to be handed off!

AGAIN:
– Enter your submissions YOURSELF online.
– Select “Academy of Art” as your organization.
– Select “Pay by Check” for your entry payment; AAU ADV will write a big check for ALL student entries at the end, so we will pay for you!
– Bring in required hard copies, packaged and to the competition’s requirements/specifications to 410 Bush by 12:00pm on Friday 1/24.

SPREAD THE WORD!

ADDY SF ENTRY PROCESS UPDATE! Important Info!

The ADDY SF Entry process has been updated and made SO MUCH easier!

1. Enter your submissions YOURSELF online.  Simply put “Academy of Art University” as the organization, and then select “Pay by Check” at the end for payment. ADDY and AAU ADV will then work together to pay for all entries listed under “Academy of Art” who have selected to pay by check!

2. Bring in hard copies (as per the instructions on the ADDY website) in to 410 Bush to be picked up by the ADDY representative by 12:00pm on the due date. Make sure they are packaged up and ready to be handed off!

AGAIN:
– Enter your submissions YOURSELF online.
– Select “Academy of Art” as your organization.
– Select “Pay by Check” for your entry payment; AAU ADV will write a big check for ALL student entries at the end, so we will pay for you!
– Bring in required hard copies, packaged and to the competition’s requirements/specifications.

SPREAD THE WORD!

AD2SF ADDY Deadline Extended to 1/17/14

AD2SF Student ADDY Entry (paid for by AAU ADV) deadline has been extended from 1/10/14 to Friday 1/17/14 at 12:00pm.  

Please see previous post for entry instructions, further information, etc.

Three Strategies to Improve Agency-Client Relationships in ’14

Good news for upcoming graduates. This is an excerpt from a recent AdWeek publication. Nancy is so right with her lead comments on talent. Keep this in mind in the coming semesters.

Three Strategies to Improve Agency-Client Relationships in ’14
4A’s CEO Nancy Hill Prioritizes Talent, New-Business Practices and Creating Fair Value

By: Nancy Hill

This hasn’t been the most harmonious year in Adland. Tales of procurement pressures, extended payment terms and the lingering agency-talent crunch have filled Ad Age’s headlines over the past 12 months. So we asked Nancy Hill for her take on what agencies should prioritize in the coming year.
Rethink your approach to talent 
Survey after survey tells us that employees under 35 are largely unhappy. Not because we don’t pay them enough (although starting salaries are still an issue), but because they want to contribute and we’re not letting them. We have to realize that millennials have been creating content for most of their lives. Be it videos, photos, song lyrics or drawings, they are used to sharing and receiving immediate feedback. Agency structures don’t encourage or celebrate that kind of contribution from the start.
We must change that. Hiring the best and brightest isn’t enough if we relegate them to spreadsheets and menial labor. Yes, we all had to pay our dues. The difference is that they have other options. Options that allow their sharing mentality to flourish. Options with a more glamorous reputation. Options that seem to remunerate at higher levels.

We have been working with young people through our Rising Stars program. We talk to them. We listen to them. They surprise us. They inspire us. They light a fire under us. Their enthusiasm is contagious, and their naivete is only glaring when they challenge the status quo. Every once in a while we have to remind them that “anything is possible, everything is not.” Wouldn’t you rather pull someone back than constantly ask why they don’t speak up? If you ask why they have been so giving of their time to industry efforts, they will tell you it’s because they care. It’s because they feel like they can make a difference. Harness that or lose them.