Monthly Archives: July 2015
An alum working at a major LA agency let us know they need a junior copywriter. It’s the kind of opportunity that could jump start a career. Talk to Mark Edwards for details and a personal introduction.
We’ve heard from an alum who is in a hiring position with the Yahoo Creative Department that they’re looking to hire art directors and copywriters from mid to senior levels. Also they need a senior producer. The positions are posted on the Yahoo Careers site but talk to Mark Edwards for an introduction to the person making the decision.
AAF Announces 2016 National Student Advertising Competition Sponsor, Snapple
WASHINGTON, DC (July 1, 2015)—Partnering with another iconic American brand, the American Advertising Federation (AAF) is excited to announce Snapple as the corporate sponsor for the 2016 National Student Advertising Competition (NSAC).
The 2016 NSAC will require each AAF college chapter team to develop a written integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge currently faced by Snapple. Dr Pepper Snapple Group based in Plano, Texas, is the third largest non-alcoholic beverage company in the US.
Annually, approximately 150 campuses participate in the educational program, representing a few thousand college students. In the first round of the competition, each student team will present its campaign virtually or in person in one of the AAF’s districts. The 18 semi-finalists will then be narrowed down to the top eight teams, which will advance to the national finals to pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at Disneyland Hotel in Anaheim, California, June 4-7, 2016.
“Dr Pepper Snapple Group has a long tradition of supporting educational opportunities for college students,” said Melissa Wong, Assistant Vice President, Mosaic Center and Education Services of the American Advertising Federation. “The sponsorship of the AAF’s National Student Advertising Competition is an initiative for Dr Pepper Snapple Group to show its commitment to youth education. Not only will Snapple gain invaluable new marketing insights to tap into the millennial market, but they are helping the next generation of marketers and advertisers develop the critical research, analytical and creative skills they will need to launch a successful career in the industry.”
This year’s campaign objective will be to develop a fully integrated marketing campaign for Snapple as it looks to grow household penetration.
“We’re thrilled to be able to provide students an opportunity to use what they’ve learned to help solve a real business issue for Snapple,” states Brent Chism, Snapple Brand Director. “We can’t wait to see what ideas and solutions the students can come up with to help us better connect with our audiences.”
To learn more about AAF college chapters and how to participate in the NSAC, please visit membership.aaf.org.
We hope you are enjoying your Summer AAU experience. We wanted let you know about the FREE workshops that we hold for our students to come in and talk about your Midpoint or work on your projects for classes or just collaborate with your peers.
- Ellen Shakespeare’s Copywriting Workshop runs on Tuesdays from 3pm – 4pm. Generally meeting on the 3rd floor in her office.
- Roger Muller’s Midpoint & Art Direction Workshop runs on Wednesdays from 3:40PM – 4:40PM on the 3rd floor in the Student Breakout room.
- Lance Anderson’s Art Direction Workshop runs on Tuesdays from 10:00AM – 11:00AM in room #101.
All workshops are located at 410 Bush in SF and we welcome all students to attend.
Last week for workshops is July 29th, so don’t miss out!!