Monthly Archives: June 2018
Join us this Friday, June 29th at the Summer 2018 Town Hall. We will be addressing the recently announced partnership with WNM and answering all your questions to get you started off on the right foot this semester. We hope to see you there!
Starting Summer 2018, Director of the School of Advertising Andrea Pimentel, and Director of the School of Web Design & New Media Ryan Medeiros, will join forces as co-directors of both departments.
Under this combined leadership, we expect to be positioned on the forefront of the industry and offer a wider-range of opportunities to students of both majors. While the two departments will remain independent, as always, our focus will be on guiding students to create top-notch professional portfolios that fit the needs of today’s most innovative industries in tech, advertising, entertainment, and more.
Moving forward Fred McHale will be the Online Director for both Advertising and Web Design & New Media, with support from Nikki Oettinger and Raina Maes. Inquiries can still be addressed to the respective departments at firstname.lastname@example.org or email@example.com
Andrea Pimentel, Co-Director, Advertising and Web Design & New Media
Ryan Medeiros, Co-Director, Advertising and Web Design & New Media
Fred McHale, Online Director, Advertising and Web Design & New Media
Are the two departments combining?
No. Each department will retain its own identity.
Is my degree/major changing?
No. Your degree/major will stay the same.
Where do I go to get help?
You can continue to email firstname.lastname@example.org or email@example.com to get answers to your questions, make an appointment to meet with a director, etc. Both directors will also have regular drop-in office hours available to students of both departments. Online students of both majors can also work with Online Director of ADV and WNM, Fred McHale.
Why is this happening?
We recognize that the skills and innovations of both industries are aligning more every day. With combined resources we can provide more benefits—such as facilities, equipment, technology, industry events, and curriculum—to ADV, WNM and all AAU students.
When I want to talk to a Director, who should I go to?
You can continue to go to your previous director, or get to know your new co-director!
What else is changing?
- The most significant changes will be administrative and will not directly affect or be immediately apparent to students.
- Both departments share many classes already and we anticipate being able to offer better collaborative and elective options to students of both majors in the future.
- In order to better share facilities, equipment, and other resources, some offices and classrooms will be relocated.
Attention all copywriting students in SF this summer. We’ve heard from several big agencies (names you definitely will know) that have yet to fill their copy internship slots. If your book is semi-together and you have full-time availability between now and the Fall start, contact Mark Edwards.
Seriously, what are you waiting for? Click that mail link now.
BFA student Ian Blackley won the $1,500 Student Produced award in the Radio Mercury Awards last week. He made a whirlwind trip to New York and, well, let’s have him take over.
Last Thursday, May 31st, I went to New York City for 24 hours. I had two things planned: a meeting with AAU ADV alum Fabian Grateroles, an Art Director/Designer at Droga5, and the Radio Mercury Awards, where I was a finalist for the Student Produced category with my Tropicana spot I made in ADV 215 Short Copy for Campaigns.
My meeting with Fabian at Droga5 was great. He showed me around a few floors of the office (only 2.5 out of the 7 or so total). We talked for about an hour, and he gave me some insights and useful tips for when it came time to start looking for a job. He
said (paraphrasing) challenge yourself with what may be boring clients or mediums, don’t always create spec work for the cool brands, sometimes you’ll be working on the not-so-glamorous brands or even B2B clients.
Right after Droga5, I hoped on the train to The Cutting Room where the Radio Mercury Awards were being held. The Student Produced category I was nominated for had six other finalists. I checked in and got a finalist package that had my lanyard and a frameable piece of paper saying I was a finalist. I was interviewed and asked “What does radio mean to you?” and I responded with something like “Unlimited possibilities. It’s probably the most creative medium in advertising.” I could have said something different, I was running on no sleep for two days, and just two slices of cheese pizza. Servers were handing out hors-d’oeuvres and there was an open bar. I got a few ginger beers—on the rocks.
Then the show started. The Chief Judge, Sean Bryan, opened the show and announced the Student Produced winner. He gave a brief introduction and said how last year’s winner is now working at Wieden + Kennedy PDX. (I actually reached out to her prior, and asked what the show was like and what to expect.) Then the lights went dim and they played the winning audio. My heart rate was accelerating, my empty stomach was turning, and my already sweaty armpits were getting sweatier. In the darkness, the sweet sound of Jason Stephens, doing a solid Jeff Goldblum impression, emerged from the sound system, “Hi, hello, hi. I, I am a mouth…” I started laughing in disbelief and made my way near the stage, ready to go up.
Once the spot ended I went on stage to give an acceptance speech, something I’d never done before. I was full of a bunch of emotions, winning a national award while still in school was something I never really thought was possible. I didn’t write a speech so I stammered a bit but my main message was something like, “A few years ago I dropped out of college, unsure what I wanted to do with my life. Then a friend who was getting a Masters in advertising pitched me on what it was. Soon after I enrolled. I guess I made the right choice.” I then get pulled aside for a quick photo-op and get escorted to get interviewed in front of a camera. They asked me a few questions and I gave them a few answers. I don’t remember what was asked or said. I was having an out-of-body experience. I went back to my seat and enjoyed the rest of the show.
At the end of the whole event, I went and talked to a few of the other winners. A lot of people came and congratulated me, and told me that they loved my spot, which is always nice to hear. I talked to the President and CEO of the Radio Advertising Bureau, Erica Farber, and she told me she really liked what I said onstage about dropping out then finding advertising. I then headed to Katz’s Deli to enjoy a celebratory pastrami sandwich.
Fast-forward to the airport. I was carrying the trophy in a box not wanting it to break, being that it’s mostly a glass bulb. It immediately gets pulled aside, rightfully so. I mean, the trophy does look like it could be a bomb (see nearby picture). Had a good laugh with TSA about it as he wiped it down for bomb juice. On the plane back, I passed out and woke up with a slobber-soaked shirt, and even stinkier armpits than before.
I guess the moral of the story is, don’t doubt yourself, or your work. Believe in it, submit it, and let it speak for itself. The assignment for ADV 215 was to just write a script. I took that as an opportunity to go bigger. I searched for voice actors, talked with them, then worked out a deal and ended up making a national award-winning piece, all because I didn’t want to do the bare minimum in class.
Hope this inspires you to do more. I don’t think advertising is for those who just squeak by, it’s for those who stand out.