Top 5 Fall Class Recommendations from Advertising







Fall semester starts Tuesday, September 5th. Contact your advisor now to register for classes! Make sure to ask your advisor if you are eligible to take any of these top 5 recommended courses:


Writing for UX -- ADV 499-02

This class is recommended for students across disciplines, including Web Design, Fashion and especially Advertising, developing skills in the increasingly valuable field of User Experience. Students will learn to craft language that increases the desirability and usability of websites, apps, and digital experiences. Students will create consistent experience across multiple platforms, and engage a range of audience types.

Tuesdays 3:40pm


Entertainment Advertising -- ADV 348-01

A class for ad students with any emphasis, students in ADV 348-01 will analyze current trends in popular culture and develop copy and marketing concepts for entertainment media, including TV, games, music and movies. Students will conduct research for a target audience, and develop trailer scripts, key art and ads.

Tuesdays 7:10pm


Copy for Radio -- ADV 499-02

In this hands-on class, students learn the techniques needed to write and produce spots for the intimate theater-of-the-mind medium: radio. They will learn to utilize storytelling, pacing, dialogue construction, and voice actor casting against a background of music and sound effects to create 60-second gems that captivate their audience.

Tuesdays 3:40pm


The Agency -- ADV 498-01, 498-04, 498-05

This course offers the opportunity to gain hands-on agency experience. Students will work in teams and function as an agency to create ads for real clients. Topics will include workflow, budgeting, account service, meeting clients’ needs, and pursuing new business. Agency capabilities will include digital, social media, broadcast, and print. Prerequisites: Department Director approval (contact to set up an Agency Interview); Cross-listed with ADV 695

Mondays 12pm-6:30pm, Tuesdays 12pm-6:30pm, or Thursdays 12pm-6:30pm


Futures and Trends, ADV 499-01

This Special Topics class will not be run in Spring, so now is the time to register. ADV 499-01 advances students’ understanding of cultural trends and behavior. Students learn to develop trend reports, posters, visual maps, and infographics. Prerequisites: ADV 226

Wednesdays 12:00pm

One Club SF Intern & Creative Networking Event: Aug 3

On August 3rd the OneClub is hosting their 1st San Francisco Intern and Creative – Summer Networking Event.

Representatives from Butler, Shine, Stern & PartnersGoodby, Silverstein & PartnersArgonaut MUH-TAY-ZIK | HOF-FER and BarrettSF are already confirmed. Creatives and recruiters will be on hand for networking, cocktails and a panel discussion, where they will answer your questions about the advertising industry!

This is a FREE RSVP event. Cocktails and refreshments provided. Space is limited.


Venue: Goodby, Silverstein & Partners   MAP
720 California Street
San Francisco, CA 94108

When: August 3rd, 2017

Doors Open: 6:00 pm
Cocktails & Networking: 6:30 pm – 7:00 pm
Panel Discussion: 7:00 pm – 7:45 pm
Snacks & Networking: 7:45 pm – 8:30 pm


Temp Work Opportunities at Color Factory: a Pop-Up Experiential & Interactive Art Exhibit


Temp work opportunities starting as early as next week for this super cool pop up color experience. More about Color Factory at



We are looking for staff to work at Color Factory!
It’s a Happy Pop Up Art Exhibit in San Francisco.

Do you have a positive attitude?
Are you on time and reliable?
Do you love color?
Are you ready to start next week?

-30-40 hrs/week

1. Email Resume
2. Attend an open interview session.

575 Bush St. San Francisco
Ask for Jackson
Thursday July 18th

Friday July 19th

Saturday July 19th

MFA Alumni Hosts Apple Event

Selena Davant started her Smile A Day project while studying at the Academy. Since graduating, she has nurtured it to broad acclaim. Now she’s hosting a special event at the Apple Store Union Square and is inviting you to participate. It’s free to sign up.

“Selena Davant has been traveling to different communities capturing the richness of life with her camera through her project, Smile A Day. Bring your iPhone and she’ll show you some of her top techniques for encouraging people to feel comfortable in front of a camera. This walk is about a mile and ends at 7:30 p.m., so wear comfortable shoes and bring a fully charged device.”

VeeR Features ADV Students Stefanie Shao and Yansong Wan

VeeR has an interview with ADV students Stefanie Shao and Yansong Wan about VR and their VR tour of Napa Valley. Read it here and check out their Napa Valley project. 

Enter Now: Taiwan International Student Design Competition


TISDC is open to students from around the world, and it is free to enter.

The category most appropriate for work in the School of Advertising is Visual Design. You can register and enter work July 1st through the 25th, so start reading the requirements now on the website:


Tips for registration here:


Good luck!

Looking for a summer class? Young & Hungry wants you!

Young & Hungry has a ton of clients for summer and we need all hands on deck! Plus, it’s just extra fun in summer, somehow. Friends from other majors are welcome, too. Talk to your advisor about ADV 498 or ADV 695 The Agency and email to set up an interview.


Opening for Creative Specialist at iHeartMedia

An instructor let us know about an opening for a Creative Specialist at iHeartMedia. They’re looking for someone to work with the sales department creating presentations, graphics, and videos. Photoshop, Powerpoint, and video editing skills a must. Full time with benefits and room for growth in the iHeart family.

**GONE** Free Tickets to the Narrative Summit 3 in SF on June 20


We have 15 free tickets ALL FREE TICKETS HAVE BEEN CLAIMED for the Narrative Summit 3: Stories That Change on June 20th.

This is a GREAT opportunity for you to learn a new strategy for telling stories using narrative as a tool for building social trust and increasing the odds towards action.

Awesome line up of speakers, with shorts talks and small hands-on workshops. AND a chance for you to network with innovative business professionals.

TICKETS: FIRST COME, FIRST SERVE ALL FREE TICKETS HAVE BEEN CLAIMED. Tickets still available for purchase at the event site.

Email Denise LaBuda at: to secure your seat at the event.

W2O Open House Invitation

What are you doing Friday, June 16? Cherish Watson, MFA 2010, sent along this invitation to the W2O Open House. If you’re in SF, you should go.

On behalf of W2O Group, I’d like to invite staff and students to join our SF Design Week happy hour: Brews, Branding & Biotechs.


Come to our studio to socialize and discuss how we go about creating brands for the burgeoning San Francisco and Boston biotech start-up industry, using recent projects as examples.


W2O Group is a family of integrated marketing and communications agencies working with emerging and established healthcare and technology brands who are committed to making a positive impact in people’s lives. Our team distills complicated innovative science into simple and meaningful brand solutions for our clients. We’d love to share the challenges and triumphs of working with this industry.


Friday 6/16, 5-8 pm
W2O Group
50 Francisco Street, Suite 400, San Francisco, 94133

More info at


We look forward to seeing you!

– Cherish Watson, Art Director