Classes you should be taking….

ADV 499 Creativity with Koji Takei
Fridays, 12-2:50


This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.
About Koji:
Born and raised in Japan, Koji Takei is well established in Los Angeles as a graphic designer, photographer and sculptor. A graduate of California Institute of the Arts, he has freelanced for Fortune 500 companies, several cities and governments, as well as major record companies. He has won numerous awards from the graphic industry and his work has been published in major publications in the U.S. and abroad. His fine art sculpture is represented by Robert Berman Gallery and William Turner Gallery in Santa Monica where he exhibits on a regular basis. He is currently a faculty member of Art Center College of Design in Pasadena.
Examples of work created in this course:


Edmund Boey: BFA Junior





Estefania Serrano- BFA Senior
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ADV 801: TV Reel Development with Steve “Spaz” Wlliams

Wednesdays, 330-620


Specifically for MFA post- midpoint students, this course This course of study develops advanced skills for TV commercials students plan to present in their final portfolio. Students will learn how to strengthen a previously concepted idea and to create two new ideas. All three will be developed from. Students will create three (3) finished TV commercials, created both in-studio and/or on location, to be delivered no later than the final session. Students are responsible for active participation in concept development, pre-production, production, and post-production

work.

About Steve:


The award-winning director has excelled in all areas of filmmaking because of his simple obsession for figuring out how things work. He’s applied his talents to almost every format of visual communication, both long and short, and in 2006 brought his vast experience to his feature film directing debut on Walt Disney Pictures’ “The Wild.” Upon graduating from the Disney animation program at Sheridan College in Toronto, Williams worked solely as an animator, doing comedic cartoons. Fascinated with visual effects, Steve soon joined Alias Research, who at the time were just getting their feet wet in character animation.Steve’s ability to create characters while also understanding computers caught the attention of Industrial Light & Magic, then just beginning to set up animation workstations. It was the late eighties, and Steve became the first anmiator at the company animating solely on computers. Credits for features such as The Abyss, Terminator 2, and Jurassic Park soon followed. Arguably the greatest work to at ILM came while sharing an Acdemy Award nomination for his contribuition on the feature The Mask; still a benchmark film for its augmentation of live action with animation. He also provided expertise on the phenomenally successful re-release of George Lucas’ “Star Wars” triology, and served as the second unit director/visual effect supervisor for the 1997 feature film, “Spawn.” Williams soon turned his attention to directing TV Commercials, taking his background in animation and visual effects and applying it to live action spots. Williams’ spot career immediately took off as his work was selected for the prestigious Saatchi & Saatchi New Directors Showcase at Cannes 2002. He then went on to win multiple Clios for Electronic Arts and the Blockbuster “Carl & Ray” Campaign.

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ADV 801 Long Copy with Ellen Shakespeare
Tuesdays, 3:30-6:20p


Specifically for MFA post- midpoint students, In this course, advanced copywriting students will work beyond taglines and headlines to develop long copy. Students will employ effective tone, rhythm to prose to resonate with the target audience. Based on comprehensive brand identity, students will develop back stories to give a personal connection between consumer and the brand.


About Ellen:


Co-Director of the Advertising department, Ellen Shakespeare is an accomplished freelance writer, and has worked with distinguished advertising agencies including The Bomb Factory, Goodby Silverstein, Cole & Weber and Ogilvy & Mather. Her client list includes Rhino Records, Ford Motor Company, Samsung and Avia. She conducted her undergraduate studies at Western Michigan University and Art Center College of Design where she received respectively her Bachelor of Arts and Bachelor of Fine Arts degrees. Ellen received her Master of Arts degree in English from Kent State University. Prior to joining Academy of Art University, Ellen spent the last several years working as an Advertising Instructor at Art Center College of Design.



ADV 699 Creativity w/ Roland Young
Fridays 12-250


GREAT FOR PRE-MIDPOINT MFA STUDENTS!


This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.




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