Consumers are bored to death of watching toothpaste brands being advertised by good looking models smiling and showing off their unrealistic shining bright teeth. This scenario is over used and no longer influences buying behavior.
Colgate will put ambient ads as caution signs in different locations such as the beach, restroom door, horse farm, and fire stairs.
The Brighten Any Situation campaign shows a lighter more humorous tone and points out no matter what happens to you, you will have bright teeth.
Student: Suthasa PrayoonhongInstructor: James WojtowiczPortfolio:mosuthasa.com