Our objective was to make Sunrun the official Sponsor of the New York Yankees. After finding out some key insights to Yankees fans we didn’t want to focus a new brand on them.
So we gave them what they want. Their history. With our idea we created the “Power Seat” this allows Yankees fans to listen to historical moments in Yankee history. The Power Seat also is able to play live games and connect to the stadium’s jumbo-tron by submitting fan favorite moments between innings.