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HARIBO – Gummy Celebrity

Unique among gummy candies, HARIBO has an almost lifelike softness. That observation inspired this stunt campaign. Giant celebrity gummies will be installed in high-traffic squares, parks, etc. The over-the-top sites encourage people to take pictures and share on social media.

Student: Ei Kakiuchi Instructor: Andrea Pimentel Portfolio: eis-portfolio.strikingly.com

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