KEFA CAFÉ is a family-oriented business in Oakland that found inspiration in the home of coffee, Ethiopia. KEFA CAFÉ is now expanding to six locations around the Bay Area.
Given this expansion, a rebrand was necessary to compete with leading Bay Area cafes such as Philz, Blue Bottle, Starbucks, and Peet’s.
The main objectives were to build on their current customer base and attract an audience that appreciates the taste of Ethiopia in a more contemporary, sociable, and colorful setting.
