Step right up and experience the freaks of the deep!
The Monterey Bay Aquarium, famous for its sub-sea level marine life, is one of the most popular aquariums in the world. To advertise a speculative exhibit, we developed a campaign that centered around the “freakish” nature of jellyfish.
We developed the theme as an old-fashioned carnival sideshow, including a retro aesthetic, carnival barker style copy, and a big-top tattoo tent. Scrutinize this stupefying spectacle for yourself!