Swatch POP offers a variety of customizations and different designs so the strategy positions the watch itself as fashion.
The campaign revolves around a fashion show of the POP collection. Posters announcing the show feature models faces made up in the watch face styles. Show tickets mimic watch bands. Models walk the runway in clothes inspired by the POP collection. Afterwards the POP Instagram page uploads their designs like a fashion catalog.
Student: Meiko ItoInstructor: Mark EdwardsPortfolio:meikoito.com
