Being a fisherman is much more than hooks and bait. It’s about living and breathing the oceans. Being authentic to yourself, to your crew, to your boat. It’s about a long day’s work and a crisp wind.
We wanted to represent The North Face brand not only for the extreme sport athlete but also for the everyday blue collar worker. Our goal was to let this lifestyle speak for itself, and the feeling was immediate once we met our fishermen.
