Ariat believes in the unbreakable stride of its boots and the unbridled spirit of women in equestrian sports. We’re here to bring that belief to life in a multi-pronged campaign focused entirely on the fearlessness of women.
Young women are underserved in country fashion. As such, they’re not as invested in equestrian sports.
How to fix that? Get young women reinterested in equestrian sports by building confidence through a focus on current women who ride with unbridled spirit.
Student: Lara HolleranInstructor: Andrea PimentelPortfolio:laraholleran.comMedium: TV, Print