There is overwhelming noise clouding the music industry and a challenge for new artists to have their sounds heard. We address this unfortunate fact through amplifying their brand when engaging in our experiential campaign. Select artists would then be featured on the Bose website and be heard “Through the noise.”
A series of short documentary-style films provide these artists a wide platform to speak their thoughts. From there we host live concerts and events that grant an opportunity for these new artists to perform in front of a large audience of curious listeners. Printed posters would promote these events alongside the social and web executions.
Student: Andrew MikhaelInstructor: Andrea PimentelPortfolio:andrewgmikhael.comMedium: Film, web, print, experiential