Wildlife Conservation Society, or WCS, is teaming up with Hasbro, a toy manufacturing company known for their game Jenga, to create an intriguing and emotional campaign.
The Jenga towers will represent endangered or vulnerable animals and be a metaphor for: If we continue pulling out pieces of these animals, they will collapse.
Signs will be placed alongside the towers explaining the campaign and asking questions such as: How Many More? Shall We Continue? and When Will It Fall? All to generate buzz and lead people to the webpage where they will be able to buy limited edition Jenga games with different animals represented on each. The earnings will go to WCS’ conservation projects.
Students: Eric Boheman, Rachel HolmesInstructor: Jim Wojtowicz, Mark EdwardsPortfolio:ericboheman.comMedium: Ambient, Interactive
