The San Francisco Civic Symphony (SFMCA) was established in 1931. The symphony is a volunteer orchestra, managed by the members of the orchestra and volunteers, and is funded by pubic and private donations. All concerts are free to the public.
The SFMCA had no problem filling concert seats but donations at events had not been meeting 2017 fundraising goals.
To better understand how to improve donations, students conducted qualitative research by observing and surveying concert attendees during multiple events. The results identified opportunities to update concert collateral and provide new ways to educate concert goers to the working and financial needs of the SFMCA.
Event materials were redesigned showcasing SFMCA musicians and conductors. Concerts were filmed and musicians were photographed in order to build a branded content library for use on the SFCMA website and social media channels.
A beautifully designed brochure was created that contained compelling imagery of the concert that would work as an incentive for donors and a promo video that introduces us to SFCMA and what to expect.
Students: Aonuma Chaisak, Rochelle Stephens, Valerie Verner, Sam Hultquist, An Nguyen, Yuan Chang - Young & Hungry Agency ProjectInstructor: James Wojtowicz, Lance Anderson, Denise LaBuda, Terry JonesMedium: Strategy, Print, Social, Collateral, POP