Burger King Ghosted isn’t only about celebrating the year’s scariest holiday, but connecting with millennials through a new social trend that has become part of today’s pop culture. Today, millennials live on digital platforms and their fears are no longer what they used to be.
This campaign approaches Halloween in a different way, bringing to light one of the new concerns for millennials: Ghosting. You know, suddenly ceasing all form of communication with someone.
On the scariest day of the year, people will screenshot and share their worst ghosting story on Twitter, tagging their ghoster and Burger King in the process. The best stories will be rewarded with 2 free Whopper meals, to be shared together and restart the conversation. Or not.
Students: Judikaël Le Bayon, Mandana KarimInstructor: James DuffyPortfolios:mandanakarim.comjlebayon.comMedium: Digital, OnlineAwards: The One Show (Young Ones)