Fewer than 1 in 5 men in the U.S. receive any paid paternity leave. Most dads who do have it don’t believe they can take their full time off to care for a newborn. Dove Men + Care is committed to changing that.
Dad Kinda Love is a campaign heavily driven by user generated content that will cause an organic spread of dad- love all over social media. The campaign highlights real moments and stories from dads.
#DadKindaLove will ultimately spark a conversation, raise awareness, and foster better support for paternity leave.
Students: Angelie Censon, Yijing Jiang, Anh Tran Van LeInstructor: Don MulkeyPortfolio:angeliecenson.wixsite.com/ echoseiMedium: Print, Video, Branded Entertainment, Microsite, Social MediaAwards: The One Show (Young Ones)