Goodwill Haunting
SF Goodwill asked Young & Hungry to help drive traffic to their stores in the weeks leading up to Halloween.
We came up with a social media solution that taps into fashion and beauty—the two fastest growing categories on YouTube.
Goodwill Haunting is a Halloween-themed series of four how-to videos with a recurring host and a featured guest. The team visits a Bay Area Goodwill store to source unique (and affordable) Halloween costumes, then returns to the studio for costume assembly and makeup techniques.
