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Goodwill Haunting

SF Goodwill asked Young & Hungry to help drive traffic to their stores in the weeks leading up to Halloween.

We came up with a social media solution that taps into fashion and beauty—the two fastest growing categories on YouTube.

Goodwill Haunting is a Halloween-themed series of four how-to videos with a recurring host and a featured guest. The team visits a Bay Area Goodwill store to source unique (and affordable) Halloween costumes, then returns to the studio for costume assembly and makeup techniques.

Students: Yakov Demchuk, Nicholas Tran, Tarence Sang, Lavinia Lurvink, Justice Hinojosa, Zhongzi Wang, Hanyu Huang, Yanan Wang, Yelin Chen Instructor: Jim Wojtowicz, Terry Jones

© School of Advertising | Academy of Art University 2016