Skateboarding is more than a sport, it’s a culture that has influenced today’s fashion and music. With trending brands like Thrasher and Vans, to popular artists like Pharrell and Wiz Khalifa — it’s clear that skateboard culture is popular by demand. Although, even with all the hype, the Google search term “skateboarding” continues to move downhill.
How do we change this? Inspire curiosity around the word “skateboarding” and leverage influencers to connect the word back to its culture.
Students: Alex Kuisel, Tarence SangInstructor: Don Mulkey, Mark EdwardsPortfolios:tarencesang.comalexkuisel.comMedium: Experiential, OOH, Print, Search, Video
