The challenge was to communicate the youthful and creative disruption that the sporty Kia Stinger represents for the brand, and to shift the perception of their brand away from A-to-B cars.
The campaign ‘Fueled by Youth’ paints an image of a childhood dream that becomes true in a fun and playful way.
Students: Johanna Granlund, Amanda WennbergInstructor: Don Mulkey, Mark EdwardsPortfolios:johannagranlund.comamandawennberg.netMedium: Print, TVAwards: Silver Addy Award Shortlist Adage x Kia Stinger Driving Creativity
