The Case For Her is an organization that invests in for-profit companies that focus on women´s health initiatives. Given the challenge to destimagtize menstruation, the One In Four Chance campaign was created. The campaign is built off the fact that women´s menstruation cycles occur for one week every month. The insight is that despite that fact, leading women still found success while there was a one in four chance they might have been on their period.
The campaign invites other women to share their menstruation success stories through various activations such as an interactive billboard, a museum pop-up and a product giveaway.