The purpose of the campaign is to change peoples thought process and how they interpret information. We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. They will be placed in major cities across the US, to get people’s attention in their daily lives.
They will be asked questions that challenge what they think they know about the world. The questions will be updated to match the daily news, encouraging critical reading.
The data from the boxes will be gathered online for people to interact with and to create awareness around the issue of decreasing news literacy. The data will be placed on billboards to inform and incite the citizens of major cities across the country.
Students: Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Hedvig Rausing, Hanna GöranssonInstructor: Mark EdwardsPortfolios:amandafreija.comfreijas.comamandawennberg.netMedium: OOH, Print, SocialAwards: One Show Young Ones OOH - Silver Pencil
