YOUNG GLORY: November Brief and New Entry Instructions

EXCITING NEWS! AAU ADV now has a membership to Young Glory! As always, AAU ADV will pay for your entries…the difference is, that from now on, rather than have Dallas (the Administrator) submit your entries for you, you can save time by doing it yourself at youngglory.com/submit. Just scroll down to the bottom of the page and submit in the “Membership Entry” area. BOOM, done, and paid for!

Also, the November Brief is in action:

 

Valerie Cheng | Round 2

November Brief


Judge:

Valerie Cheng, Chief Creative Officer, JWT Singapore

Category:

Advertising

Released:

Nov 1, 2013

Submission Deadline:

Nov 30, 2013

 

 

 

Brief: 

Wild tiger numbers are at an all-time low. We have lost 97% of wild tigers in just over a century. Tigers may be one of the most revered animals, but they are also vulnerable to extinction. As few as 3,200 exist in the wild today.

If the wild tiger population continues to decline at the current rate, recovery may not be possible.

Find out more information here: http://wwf.panda.org/what_we_do/endangered_species/tigers/

Come up with an idea that will stop the killing. Even saving 1 tiger is significant.

 

Judge’s Criteria:

Any media of choice. It doesn’t matter whether it’s a big integrated campaign or a small simple execution. Most importantly, it MUST work or show potential of solving this problem.

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