Author Archives: Liz Lantz
Come to campus this Saturday, October 14th!
Directors and Faculty from the School of Advertising will be on campus to give feedback and help during our Open Studio day on your competition entries, especially for the Young Glory competition (and everyone should be entering!).
WHERE: 180 New Montgomery, 8th floor, room 820 (in the Young & Hungry space)
WHEN: 10:00am – 4:00pm
Come Drop In to this Saturday workshop; no appointments needed!
More on the Young Glory competition can be found on the ADV blog here: https://www.academyadv.com/this-weekend-enter-the-young-glory-student-competition/
You can also start looking ahead to the Young Ones competition (by the One Show) for early 2018.
Time to start entering the Young Glory competition for the 2017-2018 academic year!
This is a competition with a new brief each month, running from September through April. All ADV students are encouraged to enter, at any and every experience level.
The deadline is the last day of each month, so if some of you planned ahead and worked on a submission for September, then there is still time! If not, keep an eye out for the October brief coming up this weekend and get started.
HOW TO ENTER YOUNG GLORY (SO THAT AAU WILL COVER YOUR ENTRY FEE):
STEP 1: REGISTER YOUR TEAM
Students should register their teams here: http://www.youngglory.com/membership/details
You must register with this link (instead of the submit page registration) for AAU to pay for your entry.
Make sure to write “Academy of Art University, School of Advertising” for the Agency/School.
Once you register, you do not need to do so again until next September, when the competition year refreshes.
By registering, students will also be able to accumulate points throughout the competition.
From Young Glory team:
“Young Glory is about tracking team points across all 8 rounds; it is important all AAU students pick their ‘team’ now. A team can be 1 person, or max 2 people. So AAU students will need to decide if they want to participate alone or with a partner. Once they decide that, they can register their details at the link…We’ll then be able to assign their points each round to their team (as opposed to one all-encompassing AAU team)”
STEP 2: ENTER THE COMPETITION FOR THE CURRENT MONTH
Go tothe submission page linked here: youngglory.com/submit
(Once the student team is registered, it should show up in the drop-down menu on the submission page)
As the website states, you must be able to submit with a single url link.
September deadline: September 30th 2017, 11:59pm Los Angeles time
OPTIONAL: GET FEEDBACK ON YOUR COMPETITION ENTRY
Come to one of ADV’s Workshops or visit a full time faculty member or director drop in hours. There are opportunities on Mondays, Wednesdays, Thursdays and Fridays to get help.
Click here for locations, dates and times.
There is a new ADV-specific language lab on Thursdays. Details are below!
We also want to remind Advertising students about the opportunities to get support and feedback. Below you will find all the updated details for Director and Faculty Drop In Hours and appointments and our ADV-specific Workshops.
A quick guide for our workshops:
The Wednesday workshop is for competition, portfolio, and project feedback (run by Terry Jones, drop in basis).
On Thursday we have the Language lab designed to help all students excel in their presentations (run by Monique Aas, drop in or by appointment through tutortrac.academyart.edu).
The Friday workshop helps students with using Adobe creative tools, especially Photoshop, Illustrator and InDesign (run by Roger Muller, drop in or by appointment through tutortrac.academyart.edu).
Opportunities to get help from advertising professionals has started.
Please take a look below to see what fits your schedule. There are drop in opportunities in the Portfolio workshop, the ADV ARC tutoring lab, and with all the full time faculty and Directors on the ADV Team.
Fall semester starts Tuesday, September 5th. Contact your advisor now to register for classes! Make sure to ask your advisor if you are eligible to take any of these top 5 recommended courses:
Writing for UX -- ADV 499-02
This class is recommended for students across disciplines, including Web Design, Fashion and especially Advertising, developing skills in the increasingly valuable field of User Experience. Students will learn to craft language that increases the desirability and usability of websites, apps, and digital experiences. Students will create consistent experience across multiple platforms, and engage a range of audience types.
Entertainment Advertising -- ADV 348-01
A class for ad students with any emphasis, students in ADV 348-01 will analyze current trends in popular culture and develop copy and marketing concepts for entertainment media, including TV, games, music and movies. Students will conduct research for a target audience, and develop trailer scripts, key art and ads.
Copy for Radio -- ADV 499-02
In this hands-on class, students learn the techniques needed to write and produce spots for the intimate theater-of-the-mind medium: radio. They will learn to utilize storytelling, pacing, dialogue construction, and voice actor casting against a background of music and sound effects to create 60-second gems that captivate their audience.
The Agency -- ADV 498-01, 498-04, 498-05
This course offers the opportunity to gain hands-on agency experience. Students will work in teams and function as an agency to create ads for real clients. Topics will include workflow, budgeting, account service, meeting clients’ needs, and pursuing new business. Agency capabilities will include digital, social media, broadcast, and print. Prerequisites: Department Director approval (contact firstname.lastname@example.org to set up an Agency Interview); Cross-listed with ADV 695
Mondays 12pm-6:30pm, Tuesdays 12pm-6:30pm, or Thursdays 12pm-6:30pm
Futures and Trends, ADV 499-01
This Special Topics class will not be run in Spring, so now is the time to register. ADV 499-01 advances students’ understanding of cultural trends and behavior. Students learn to develop trend reports, posters, visual maps, and infographics. Prerequisites: ADV 226
TISDC is open to students from around the world, and it is free to enter.
The category most appropriate for work in the School of Advertising is Visual Design. You can register and enter work July 1st through the 25th, so start reading the requirements now on the website:
Tips for registration here: http://www.tisdc.org/en/news/content.php?id=434
Students who were approved for Young Ones Competition, you have a chance today to enter the Client-Pitch Competition (even if you were not a finalist)! Because you participated, The One Club has made you automatically eligible to enter, and has extended the deadline for AAU students. The prize is a $2000 scholarship, so stop what you are doing and enter today (Friday, April 7th).
It definitely pays to enter competitions.
More information HERE.
In cased you missed the all-student ADV email, please take a look at these many opportunities for you to get help! There are options for working with ADV faculty and ARC professional tutors for the following:
- Competition help
- Portfolio help
- Presentation or English support, by ARC
- Presentation or English support for MFA students, by the EAP department
- Drop In hours with Directors and Faculty
- Skill building for drawing, Adobe products, and more!