Transform shipping containers into art galleries and help kids suffering from depression.
Maersk, the international shipping company has a glut of shipping containers that just sit idle. In an effort to develop a more positive public image and deal with the excess container issue, this integrated campaign would transform the containers into mobile art galleries and provide a place for kids to display their work around the world.
The Smilepost website will alert kids to submit artworks by a certain date to be shipped off to another city. It will also alert them to which container will be on display in their city. Containers will be shipped around the world and placed in heavy pedestrian areas.
Smilepost helps kids who suffer from depression and are afraid or embarrassed to talk about it. Writing and drawing helps kids express their feelings in the form of oversized postcards with hashtags, that people can give likes and add positive comments to on Instagram.
Sharing and talking about their art work helps kids to see they are not alone.