How many dirty things did you touch today? Did you know that 62% of men and 40% of women don’t wash their hands after using the bathroom? They also touched the same things that you did.
How do we communicate that Germ-X kills 99.9% of germs? Use a language that everyone can relate to and shows their everyday connection to germs. The messages look humorous initially but people will have a hard time forgetting the idea.