JAYS story begins in 2006 with a simple idea and a big vision — creating great music experiences that everyone can enjoy and love.Today, JAYS are based in an old brewery in central Stockholm. Through innovative technology, design, and outstanding sound, Jays share their passion with people all over the globe.
The headphone market is highly competitive and constantly developing. To maintain their market share and continue to expand, JAYS recently rebranded themselves. Going from high-end audiophiles, to a more emotionally connected and genuine brand experience and identity.
What do we have to ask ourselves? What do we have to communicate? And how do we say it in an emotionally impactful way, that the individual can believe in and gives them added value for doing so?
Student: Viktor TorbjörnsenInstructor: James Wojtowicz, Terry Jones