Working off the insight that Nebia showerheads use 70% less water, this typography based campaign explores the analogy between conserving water/conserving characters—all without having to change your day-to-day routine.
Fun fact: the longest abbreviated word in the English language is a quadruple-contraction.
“Y’all’d’ve”
As in, “y’all’d’ve saved a bunch of money and water by installing Nebia showerheads.”
Student: Alex BasaInstructor: Mark EdwardsPortfolio:alexbasa.com
