In recent years, we have forgotten the positive impact color can have.
With that in mind, this two-part web series for Pantone highlights the beauty of the contrasting colors, blue and yellow, or Aeries and Aura. The story allows the audience a chance to fall back in love with color.
Part One depicts the beginning of Aeries’ story. It prompts the viewer to visit pantone.com for the rest.
Part Two captures the love story between Aeries and Aura.
This project seeks to build an audience connection by offering viewers a chance to write their own color story for Pantone.