Women in big cities around the world don’t feel safe running when it’s dark.
In these cities, there are thousands of dogs living in ASPCA’s shelters, they are given food and a home, but the staff doesn’t have time to take them out for walks. Leaving the dogs anxious and less likely to be adopted.
Adidas will through their Runtastic app team runners with these dogs. Making runners feel safe at any time of the day while giving dogs in shelters something to run for.