ArtU Esports Strategy
Esports has transformed from a hobby into a growing global ecosystem of players, colleges, publishers, brands, and businesses. It’s a multi-billion dollar market emerging in today’s digital-centric world.
ArtUEsports is the official gaming community of Academy of Art University. The community includes collegiate esports, intramural gaming, tournaments, and on campus gaming events.
Today, the ArtUEsports brand is fragmented with low awareness among students and alumni.
In order to take necessary steps to raise awareness about the community, ArtUEsports target Resident Hall Gamers and their friends.
Young & Hungry created four content pillars for ArtUEsports to build a presence on social media with live streams, video shows, tournaments, and events. In addition Y&H created a campaign called “Are You A Gamer?” that lived on the ground in AAU facilities.
In addition, Y&H also created a concept for a Resident Hall event. An event for the Resident Hall students where they will be put into small teams, play games and compete against each other. The winning team wins a prize.
