Many expect Barnes & Noble will die this year. It’s not because people aren’t buying books. In 2016 sales of physical books were up seven percent. Barnes & Noble just needs a new way to tell stories.
By utilizing Threads on Twitter, Barnes & Noble can tell stories in a new way. A designated account can tweet straight from the pages of books, and character accounts will add gifs, emojis, and memes to their dialogue, making for a more fun reading experience.
Users can find the stories by searching, hashtag Thread- It-On-Twitter. They’ll get more curious about books and will be lead to Barnes & Noble’s site where they’ll discover new stories to read.