The power of sports lies in the community it creates. We are more connected than ever, we are closer than ever, yet 86% of young adults feel lost and lonely. But studies show that 70% have stopped playing team sports at the age of 13. So, how can adidas make it easier for these lonely young adults to find each other through sports?
Go Unite is where adidas in collaboration with Google Maps strives to bring together the lost and lonely through the power of sports. adidas will hijack fields, parks and courts in different cities around the world. These hotspots can be found on a special campaign tab in the Google Maps app.
Our message will be spread through social media and link people to Google Maps. The Go Unite campaign encourages and inspires people to get up and get together, so that when you move, you move with someone. Because your team is your power.