This copy-driven campaign is creating atmosphere where people can get a cup of illy and feel good about their life. A beautiful encounter in the cafe, a lucky morning on the way to work, and even after a long day work. The idea of this campaign is to let the audience see illy as silver lining of their life. Even though things aren’t perfect, a cup of illy coffee will always make people feel better.
Clean and simple design with romantic style copy is trying to leave space for audience to their own imagination, and relate to their own daily life.
Students: Yanan Wang, HanYu HuangInstructor: Mark Edwards, Jim WojtowiczPortfolio:yananwangsparks.comMedium: Print
