MUJI is a brand rooted in minimalism and inspired by nature. We want to connect consumers with the outdoors. With six second videos, we can show just how fast it is to transport yourself to better surroundings.
Our ambient ads allow commuters in train stations to escape the chaotic, claustrophobic, cacophonic platforms, and have them see, smell, and hear the pleasures of nature through the assistance of MUJI products.
In partnership with Airbnb, MUJI will decorate tents located in National Parks across United States, allowing travelers to experience nature in a whole new way.
TV Commercial Credit: Xian Huang, Tracy Wang, Nicholas Swe
Students: Rocky Le, Siyun Tian, Ian BlackleyInstructor: Andrea Pimentel, Mark Edwards, Terry JonesPortfolios:rockyle.comianblackley.comsiyuntian.comMedium: TV Commercial, Interactive, Experiential
