Postmates wants to reach a wider audience in the delivery service market but is falling behind corporate chains like Pizza Hut, Dominos, and Papa John’s.
How to fix that? Focus on the community aspect of Postmates. By ordering
with Postmates, viewers are supporting their local merchants and giving back to their community. We achieved this by designing adding pattern recognition to the app so taking a photo of a Postmates outdoor poster starts the ordering process.