The Sea Lion Center at Pier 39 wanted to increase visitor engagement and foot traffic to the exhibition space. To get a better understanding, students conducted a two-week tracking and observation study documenting how people spent their time in the center’s space.
Students found 80% of the visitors spent their time reading the exhibit posters and informational signage placed throughout the center. While the printed materials contained valuable information, the designs were outdated, lacked continuity and brand structure.
Exhibit posters were redesigned to make the sea lions the hero, in vibrant colors and tones while retaining their educational focus for visitors.
The two main wall spaces were covered in life size photographs of sea lions in their natural habits to quickly get the attention of visitors as they entered the space. They also provided easy photo opportunities for visitors.
To engage the youngest visitors, an activity book was created offering a fun way to learn more about sea lions while coloring. This piece can be taken home, extending the Sea Lion Center experience beyond the center walls.
Students: Rochelle Stephens, Aonuma Chaisak, Lovisa Davidsson, Marie Banny - Young & Hungry Agency ProjectInstructor: James Wojtowicz, Terry Jones, Denise LaBudaMedium: Visitor Research, Posters, Activity Book