Stories being shared on the opioid overdose crisis today are often general and not demographic specific. Making it hard for millennials to relate and instead reinforcing stigmas.
Thanks to Snapchat having access to cookies and web history, we will take users most recent searches as keywords to nd stories on opioid overdose survivors who share similar interests. Bitmojis of opioid overdose survivors will be placed on users’ Snapmaps, inviting them to engage with survivors’ stories.
Snapchat users have the opportunity to chat anonymously with a survivor to get insights from personal experiences, or share the story to build awareness about this crisis.