Gum, in general, is not that exciting. Stride gum prides themselves on being flavorful and fun. We created a social media campaign that matches Stride’s’ personality, which is fun, intense, and engaging. By creating a hashtag for the brand we are encouraging our audience to share their own experiences with the product and inspire others to do that same.
Students: Katie Del Vecchio, Sarah Gao, Stephanie Shao, Esther LeeInstructor: Geoffrey HaackMedium: Social Media