Home Try-On is Warby Parker‘s novel take on purchasing glasses online. The free service integrates digital and analog customer touchpoints and so does this campaign. Creative executions aim to further humanize the Warby Parker brand by establishing Home Try-On as a social, shareable and fun experience.
Share your Home Try-On Experience on the Warby Parker app and social media. Let the world help you decide what frame looks best on you.
Students: Alexander Tombach, Chris EverettInstructor: Jess KaihoiPortfolios:alexandertombach.comeverettchris.comMedium: Digital Strategy, OOH, Print, Radio
