21-25 year-old Americans don’t drink wine. They think wine is complicated and sophisticated—the direct opposite of what they are looking for. They drink for fun, not to pair alcohol with food as their parents do. To get Americans in their early20’s to drink wine we created a brand only for them. It’s for those who don’t care about being fancy. Fino, the lemur, is our mascot and teaches you to forget all you think you know about wine.
Students: Johanna Rättzén, Maiken KrohnInstructor: Jim WojtowiczPortfolios:johannarattzen.commaikenkrohn.comMedium: Branding, Packaging, OOH, Social MediaAwards: Gold Addy Award
