The Levi’s Tailor Shop is the place to customize your denim. In order to create awareness of this service and encourage people to imagine the possibilities, Levi’s launches a new edition to their clothing line called, “Stitched Edition.”
The new model bears a red square, which represents the customer’s ablity to add a patch or make a customization to their piece.
The new line of clothing is launched through their stores, website, social media and print ads, as well as a commercial on YouTube.
