We’re luring people off fake news and getting them hooked on credibly-sourced news.
We’ve created a fake sweepstakes for an all-inclusive stay at a new hotel where Chernobyl once stood, and we called it Nobyl Hotel. We’ll advertise the “fact” that scientists discovered the radiation actually made people start looking younger. Those who fall for the bait get sent a copy of The Times of London explaining how many people fall for fake news and that we were going to give them and a friend a year’s subscription to The Times & The Sunday Times — for free.
