Metrics vs. Creativity Discussion Panel
Tuesday, October 26 · 6:00pm – 9:30pm
Publicis Modem 2001 The Embarcadero San Francisco, CA
RSVP here: http://metricsvcreativity.eventbrite.com/
In today’s world of slashed advertising budgets, more companies are less receptive to creative ideas that don’t have hard numbers that guarantee an ROI.
Team Metrics may say, “Companies can’t afford to spend millions of dollars on an idea based on someone’s gut feeling that may or may not work.”
Team Creative may argue, “The public relates to a brand based on their emotional connection with it, and that’s something that only creative can offer.”
Inspired by an article written by Patrick Sarkissian, CEO of Sarkissian Masonof, four panelists will hash out the roles that metrics and creativity should or shouldn’t play in an advertising campaign.
Moderator: Greg Stern – CEO of Butler, Shine, Stern & Partners
Courtney Buechert – President at Eleven, Inc.
Justin Raveche – Director of Analytics at AKQA
David Shearer – Executive Creative Director at Publicis Modem
Doug Sweeny – Vice President of Marketing at Levi’s
CEO of Butler, Shine, Stern & Partners (BSSP)
A founding partner of BSSP, Greg offers over 27 years of advertising and market ing experience, both domestically and internationally. In 1993, he joined partners John Butler and Mike Shine to start Butler, Shine, Stern & Partners. In its 17 years, BSSP has grown from a start-up of 4 people to over 160 people, working with clients including RadioShack, MINI, Priceline, Greyhound, Columbia Sportswear and others. One of the largest independent agencies on the West Coast, BSSP provides highly creative, strategic and accountable solutions for its clients in the areas of advertising, strategic consulting, online marketing and web development, media planning and buying, brand identity and graphic design.
Greg has been featured in major media including CBS, ABC and NBC News, the New York Times, and the Wall St. Journal, and has guest lectured at Stanford and UC Berkeley Business Schools. Greg sits on the boards of SFJAZZ, the 4A’s (American Association of Advertising Agencies) and Marin Horizon School.
President of Eleven, Inc.
Courtney, a second-generation advertising San Franciscan, has worked at a number of the city’s most admired agencies. He started his career at Young & Rubicam and has held senior leadership positions at Goodby, Silverstein & Partners; Anderson & Lembke; and Leagas Delaney. In 2001, Courtney became the executive vice president and general manager at McCann-Erickson. He grew the San Francisco office from a medium-size ad shop to a global communications firm, with 700 people doing business in 40 countries for Microsoft, Hewlett-Packard, Hitachi, and others.
Executive Creative Director at Publicis Modem
In the last decade, David has pioneered some of the most compelling brand experiences that have been created for the household names he has partnered with. He believes in marrying big ideas with technical savvy to create intelligent, contagious experiences that are often rich in utility. His entrepreneurial spirit is infused into everything he does and this has led to a number of global industry firsts. Whether he’s launching pixel driven brand ideas or developing strategic web platforms for global brands, this creative technophile knows how to “wow” international audiences with cutting-edge original thinking.
David’s pedigree as a strategic creative thinker has been built in London and San Francisco. He has been recognized by almost every major award ceremony with over 35 honors at Cannes Direct, Cannes Cyber Lions, One Show, Clios, New York Festivals, DMA Echo, BIMA, LIAA, International EMMA, and the John Caples awards.
His global brand building experience has been developed working with companies like IBM, Ford, Yahoo!, Intel, Microsoft, Sony PlayStation, British Telecom, Cisco Systems, Barclays, Mattel, Callaway, British Broadcasting Corporation, Virgin Atlantic, Apple, Eurostar, Motorola, and Nestle.
More recently, David has focused much of his energy on successfully building strong creative teams or reshaping the creative product and culture of large network offices. For Ogilvy West he helped build the San Francisco team to 80 people serving five clients. After a brief period at Eleven Inc, he moved on to McCann Worldgroup where he redefined the creative team, the agency culture and tripled the client list.
Today, David is the EVP, Executive Creative Director of Pubilcis Modem in the West, based in San Francisco.
Vice President of Marketing Levi’s
Doug leads Marketing for the iconic Levi’s brand. Since joining the brand in ’07, he has led the revitalization of the global brand strategy, positioning and internal culture to believe Levi’s can be great again. He launched the Go Forth marketing campaign, which has driven sales and market share to the highest growth rate in over a decade.
Prior to Levi’s, Doug was the Managing Director of TBWAChiatDay’s San Francisco office and ran the global business for adidas under the umbrella of “Impossible is Nothing”. Before ChiatDay, he was the VP Account Director leading the Saturn “Different Kind of Company. A Different Kind of Car” and EV1 campaigns at Hal Riney & Partners.
AD2SF Members: $10 with advanced ticket purchase, $15 at the door
GSFAC Members: $20 with advanced ticket purchase, $25 at the door
Non-Members: $30 with advanced ticket purchase, $35 at the door
WOMEN IN ADVERTISING presented by AD2 San Francisco
Thursday, November 11th, 6PM
@ the Bars + Tone Offices
1550 Bryant Street, Suite 1000
San Francisco, CA 94103
Free for AD2SF members
$10 for AAF members with RSVP
$15 for non-members with RSVP
$20 at the door
Wine and snacks included with your ticket.
From advertising’s inception,women have played an important role as brand ambassadors. Today, women are progressing beyond model and spokesperson to leading the agencies behind top campaigns.
AD2 San Francisco is proud to present a discussion panel with some of the San Francisco market’s leading ladies. Hear their experiences and insight on the evolving role of women in advertising.
Panelists in Attendance:
Millie Olson, Co-Founder/CEO of Amazon Advertising
Lynda Pearson, Co-Founder/CCO of Amazon Advertising
Kristi Vandenbosch, CEO of Hal Riney
Lisa Gibello, Account Manager at The Creative Group
Monday, November 22, 2010
6:30 – 8 PM
Apple Store, San Francisco
One Stockton Street
San Francisco, CA 94108
Young Guns 8 winner Nathaniel Lawlor will be presenting his work at the Apple Store in San Francisco this November. Born and raised on the beautiful, but dangerous streets of Marin County, California, Nathaniel has defied all odds in his heroic climb to the top of the Young Guns mountain. When he’s not working, a few of his favorite pastimes are ice-cream making, filmmaking and puzzling. Given the choice between living with his mom or dad if they were to get a divorce, he would choose neither, instead opting to remain in his current apartment in San Francisco. Nathaniel believes in service, hard work, and ghosts, though he thinks they are boring.
Nathaniel has a B.A. in Film from UCSC and currently works at Goodby, Silverstein & Partners in San Francisco as a copywriter, illustrator and filmmaker.
Free, no reservation required.